{"id":96523,"date":"2026-07-17T15:25:28","date_gmt":"2026-07-17T13:25:28","guid":{"rendered":"https:\/\/www.berlin.museum\/?post_type=article&#038;p=96523"},"modified":"2026-07-24T16:55:58","modified_gmt":"2026-07-24T14:55:58","slug":"berlin-museum-faq","status":"publish","type":"article","link":"https:\/\/www.berlin.museum\/en\/article\/berlin-museum-faq","title":{"rendered":"Berlin Museum \u2013 what\u2019s behind it?"},"content":{"rendered":"<section class=\"block block-header-article block-header-article-center block-header-article-no-image has-highlight-color-bg padding-top-half padding-bottom-half block-header-article-align-pullRight\" >\n\t<div class=\"container-fluid\">\n\t\t<div class=\"row middle-xs\">\n\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-5 margin-bottom-third block-header-article--text\">\n\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t<h1 class=\"zeplin-subHead01 margin-bottom-sixth\">Berlin Museum \u2013 what\u2019s behind it?<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t<h1 class=\"zeplin-subHead01 margin-bottom-sixth font-medium font-italic\">Questions and Answers<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t<div class=\"copy margin-bottom-third\">\n\t\t\t\t\t\t\t<p>Questions and answers about our new name, our locations and our idea<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\" \">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"col-xs-12 col-md-6 col-md-offset-1\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/section>\n\n<section class=\"block block-copy\">\n\t<div class=\"container-fluid\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-xs-12 col-md-7\">\n\t\t\t\t<div class=\"copy\">\n\t\t\t\t\t<p>You\u2019ve got questions \u2013 and that\u2019s understandable. Not every museum changes its name so simply. We\u2019ve put together the most important questions and answers for you. Take a look.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"block block-accordion\">\n\t<div class=\"container-fluid\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-xs-12\">\n\t\t\t\t<div class=\"box\">\n\t\t\t\t\t<block-accordion inline-template>\n\t\t\t\t\t\t<div class=\"accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\n<div>\n<block-accordion-item inline-template>\n\t<div ref=\"item\" data-id=\"WhyisStadtmuseumBerlinnowcalledBerlinMuseum\" class=\"block-accordion-item vue-initialize\" role=\"tab\" aria-expanded=\"false\" :aria-expanded=\"active ? 'true' : 'false'\">\n\t\t<button class=\"block-accordion-item-head\" :class=\"{'button-active': active}\" ref=\"head\" aria-controls=\"acc_6a67adf986b3b\" id=\"acc_title_6a67adf986b3c\" @click=\"toggle\" @keydown=\"key\">\n\t\t\t<span class=\"button-label zeplin-subHead05\">Why is Stadtmuseum Berlin now called Berlin Museum?<\/span>\n\t\t\t<span class=\"button-icon icon-navi_close\" aria-hidden=\"true\"><\/span>\n\t\t<\/button>\n\t\t<div ref=\"body\" class=\"block-accordion-item-content\" id=\"acc_6a67adf986b3b\" role=\"tabpanel\">\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col-xs-10 col-md-7\">\n\t\t\t\t\t<div class=\"wrapper\">\n\t\t\t\t\t\t<div class=\"copy padding-bottom-third\">\n\t\t\t\t\t\t\tWe want to make it clearer and easier to understand who we are: a museum for all of Berlin \u2013 and for everyone who feels connected to this city. With our new name, we bring our diverse museums and topics together under one shared identity. That makes it easier for you to find what interests you and recognise us at a glance.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/block-accordion-item>\n\n\n\n\n<block-accordion-item inline-template>\n\t<div ref=\"item\" data-id=\"WhyBerlinMuseum\" class=\"block-accordion-item vue-initialize\" role=\"tab\" aria-expanded=\"false\" :aria-expanded=\"active ? 'true' : 'false'\">\n\t\t<button class=\"block-accordion-item-head\" :class=\"{'button-active': active}\" ref=\"head\" aria-controls=\"acc_6a67adf986bc4\" id=\"acc_title_6a67adf986bc5\" @click=\"toggle\" @keydown=\"key\">\n\t\t\t<span class=\"button-label zeplin-subHead05\">Why \u201cBerlin Museum\u201d?<\/span>\n\t\t\t<span class=\"button-icon icon-navi_close\" aria-hidden=\"true\"><\/span>\n\t\t<\/button>\n\t\t<div ref=\"body\" class=\"block-accordion-item-content\" id=\"acc_6a67adf986bc4\" role=\"tabpanel\">\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col-xs-10 col-md-7\">\n\t\t\t\t\t<div class=\"wrapper\">\n\t\t\t\t\t\t<div class=\"copy padding-bottom-third\">\n\t\t\t\t\t\t\tWe chose the name deliberately for its simplicity. It makes it immediately clear what we are about: Berlin, its people and its stories. At the same time, it reflects our ambition to be understood internationally and to represent the city as a whole. <br><br>Our new name puts first what has always mattered most to us: Berlin is our subject \u2013 in all its many facets.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/block-accordion-item>\n\n\n\n\n<block-accordion-item inline-template>\n\t<div ref=\"item\" data-id=\"WhereisBerlinMuseum\" class=\"block-accordion-item vue-initialize\" role=\"tab\" aria-expanded=\"false\" :aria-expanded=\"active ? 'true' : 'false'\">\n\t\t<button class=\"block-accordion-item-head\" :class=\"{'button-active': active}\" ref=\"head\" aria-controls=\"acc_6a67adf986c48\" id=\"acc_title_6a67adf986c49\" @click=\"toggle\" @keydown=\"key\">\n\t\t\t<span class=\"button-label zeplin-subHead05\">Where is Berlin Museum?<\/span>\n\t\t\t<span class=\"button-icon icon-navi_close\" aria-hidden=\"true\"><\/span>\n\t\t<\/button>\n\t\t<div ref=\"body\" class=\"block-accordion-item-content\" id=\"acc_6a67adf986c48\" role=\"tabpanel\">\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col-xs-10 col-md-7\">\n\t\t\t\t\t<div class=\"wrapper\">\n\t\t\t\t\t\t<div class=\"copy padding-bottom-third\">\n\t\t\t\t\t\t\tYou cannot tell the story of Berlin in just one place. Berlin Museum is wherever the city is \u2013 from Mitte to Marienfelde, from D\u00fcppel to Charlottenburg. We are present at several locations across the city. As decentralised and diverse as Berlin itself.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/block-accordion-item>\n\n\n\n\n<block-accordion-item inline-template>\n\t<div ref=\"item\" data-id=\"ThereusedtobeaBerlinMuseuminWestBerlinWhyareweadoptingthisname\" class=\"block-accordion-item vue-initialize\" role=\"tab\" aria-expanded=\"false\" :aria-expanded=\"active ? 'true' : 'false'\">\n\t\t<button class=\"block-accordion-item-head\" :class=\"{'button-active': active}\" ref=\"head\" aria-controls=\"acc_6a67adf986cb7\" id=\"acc_title_6a67adf986cb8\" @click=\"toggle\" @keydown=\"key\">\n\t\t\t<span class=\"button-label zeplin-subHead05\">There used to be a \u201cBerlin Museum\u201d in West Berlin. Why are we adopting this name?<\/span>\n\t\t\t<span class=\"button-icon icon-navi_close\" aria-hidden=\"true\"><\/span>\n\t\t<\/button>\n\t\t<div ref=\"body\" class=\"block-accordion-item-content\" id=\"acc_6a67adf986cb7\" role=\"tabpanel\">\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col-xs-10 col-md-7\">\n\t\t\t\t\t<div class=\"wrapper\">\n\t\t\t\t\t\t<div class=\"copy padding-bottom-third\">\n\t\t\t\t\t\t\tThe name has a history. There was already a Berlin Museum in West Berlin, and in 1995 it became part of the foundation we belong to today. We are now bringing that name back and giving it a new meaning.<br><br>Today, Berlin Museum stands for a museum dedicated to the whole city and its stories: to what makes Berlin what it is, and to the people who live here or feel connected to it. <br><br>Unlike before, the name no longer refers to a single building. Instead, it brings together our different locations and themes under one shared idea and makes visible that they belong together.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/block-accordion-item>\n\n\n\n\n<block-accordion-item inline-template>\n\t<div ref=\"item\" data-id=\"Whyareyouchangingonlythebrandnameandnotthefoundationsname\" class=\"block-accordion-item vue-initialize\" role=\"tab\" aria-expanded=\"false\" :aria-expanded=\"active ? 'true' : 'false'\">\n\t\t<button class=\"block-accordion-item-head\" :class=\"{'button-active': active}\" ref=\"head\" aria-controls=\"acc_6a67adf986d19\" id=\"acc_title_6a67adf986d1a\" @click=\"toggle\" @keydown=\"key\">\n\t\t\t<span class=\"button-label zeplin-subHead05\">Why are you changing only the brand name and not the foundation\u2019s name?<\/span>\n\t\t\t<span class=\"button-icon icon-navi_close\" aria-hidden=\"true\"><\/span>\n\t\t<\/button>\n\t\t<div ref=\"body\" class=\"block-accordion-item-content\" id=\"acc_6a67adf986d19\" role=\"tabpanel\">\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col-xs-10 col-md-7\">\n\t\t\t\t\t<div class=\"wrapper\">\n\t\t\t\t\t\t<div class=\"copy padding-bottom-third\">\n\t\t\t\t\t\t\tThe foundation\u2019s name is defined in the State Museum Foundation Act (<a href=\"https:\/\/gesetze.berlin.de\/perma?a=MusStiftG_BE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Museumsstiftungsgesetz<\/a>) and can only be changed through an amendment to the law. That would involve a considerable administrative and political process.<br><br>For this reason, the legal name remains unchanged. This makes implementation much simpler and avoids the additional challenges that a formal renaming of the foundation would bring. A future change to the foundation\u2019s name remains possible, but it would be a long-term process. <br><br>For now, we are focusing on the public-facing brand that makes our work more visible, while the legal structure remains stable in the background.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/block-accordion-item>\n\n\n\n\n<block-accordion-item inline-template>\n\t<div ref=\"item\" data-id=\"Whyaretheresomanylogos\" class=\"block-accordion-item vue-initialize\" role=\"tab\" aria-expanded=\"false\" :aria-expanded=\"active ? 'true' : 'false'\">\n\t\t<button class=\"block-accordion-item-head\" :class=\"{'button-active': active}\" ref=\"head\" aria-controls=\"acc_6a67adf986d79\" id=\"acc_title_6a67adf986d7a\" @click=\"toggle\" @keydown=\"key\">\n\t\t\t<span class=\"button-label zeplin-subHead05\">Why are there so many logos?<\/span>\n\t\t\t<span class=\"button-icon icon-navi_close\" aria-hidden=\"true\"><\/span>\n\t\t<\/button>\n\t\t<div ref=\"body\" class=\"block-accordion-item-content\" id=\"acc_6a67adf986d79\" role=\"tabpanel\">\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col-xs-10 col-md-7\">\n\t\t\t\t\t<div class=\"wrapper\">\n\t\t\t\t\t\t<div class=\"copy padding-bottom-third\">\n\t\t\t\t\t\t\tBerlin cannot be told in a single voice. Our dynamic logo reflects the typographic diversity you encounter on the city\u2019s streets every day, from Underground signage to hand-painted convenience-store signs.<br><br>Not every typeface originates in Berlin. But each one represents a story that has a place in this city, in both the former East and West.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/block-accordion-item>\n\n\n\n\n<block-accordion-item inline-template>\n\t<div ref=\"item\" data-id=\"Whydothetypefaceswithinthelogodiffer\" class=\"block-accordion-item vue-initialize\" role=\"tab\" aria-expanded=\"false\" :aria-expanded=\"active ? 'true' : 'false'\">\n\t\t<button class=\"block-accordion-item-head\" :class=\"{'button-active': active}\" ref=\"head\" aria-controls=\"acc_6a67adf986ddb\" id=\"acc_title_6a67adf986ddc\" @click=\"toggle\" @keydown=\"key\">\n\t\t\t<span class=\"button-label zeplin-subHead05\">Why do the typefaces within the logo differ?<\/span>\n\t\t\t<span class=\"button-icon icon-navi_close\" aria-hidden=\"true\"><\/span>\n\t\t<\/button>\n\t\t<div ref=\"body\" class=\"block-accordion-item-content\" id=\"acc_6a67adf986ddb\" role=\"tabpanel\">\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col-xs-10 col-md-7\">\n\t\t\t\t\t<div class=\"wrapper\">\n\t\t\t\t\t\t<div class=\"copy padding-bottom-third\">\n\t\t\t\t\t\t\tBerlin is both rough and refined. It is a city full of stories and perspectives that complement, overlap and contradict one another. Our logo reflects that richness and complexity. It invites questions and encourages a second look.<br><br>At the same time, it creates deliberate connections to Berlin\u2019s history. Some of the typefaces recall the signage of the Deutsche Oper Underground station, while others reference the distinctive typography of Karl-Marx-Allee.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/block-accordion-item>\n\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/block-accordion>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"block block-headline has-highlight-color-bg has-bg-needs-paddings\" >\n\t<div class=\"container-fluid\">\n\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-xs-12 col-md-12\">\n\t\t\t\t<div class=\"box\">\n\t\t\t\t\t<h2 class=\"h3\">Learn more here<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"block block-teaser  block-teaser-page\">\n\n\t\n\t\t\n\t\t\t<div class=\"container-fluid teaser-no-lane\"  data-parallax-stagger='{\"child\":\"li\",\"mask\":\".row\",\"split\":false,\"in\":{\"opacity\": [0,0],\"delay\":0},\"center\":{\"y\": [60,0],\"opacity\": [0,1],\"delay\":1,\"ease\":\"sine.out\"},\"out\":{\"opacity\": [1,0],\"delay\":0,\"ease\":\"sine.in\"}}'>\n\t\t\t<ul class=\"row\">\n\t\t\t\t<li class=\"col-xs-12 col-md-6 teaser-page teaser-wrapper padding-bottom-third teaser-page teaser-type-standard teaser-col-2\">\n\t<a href=\"https:\/\/www.berlin.museum\/en\/hello\" class=\"teaser\">\n\t\t<div>\n\t\t\t<div class=\"teaser-image\">\n\t\t\t\t\n\t\t<lazy-media-inline inline-template data-id=\"96651\">\n\t\t\t<figure itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" class=\"lazy-media-inline \" role=\"group\" id=\"media_6a67adf988885\" data-md-src=\"https:\/\/www.berlin.museum\/wp-content\/uploads\/2026\/07\/BM_E-Mail-Signatur_1070x720px_01-1-300x200.png\" data-md-alt=\"\">\n<script type=\"application\/json\" ref=\"data\">\n{\n\"sizes\" : {\"medium\":{\"file\":\"BM_E-Mail-Signatur_1070x720px_01-1-300x200.png\",\"width\":300,\"height\":200,\"mime-type\":\"image\\\/png\",\"filesize\":15306},\"large\":{\"file\":\"BM_E-Mail-Signatur_1070x720px_01-1-1024x683.png\",\"width\":1024,\"height\":683,\"mime-type\":\"image\\\/png\",\"filesize\":72208},\"medium_large\":{\"file\":\"BM_E-Mail-Signatur_1070x720px_01-1-768x512.png\",\"width\":768,\"height\":512,\"mime-type\":\"image\\\/png\",\"filesize\":50217},\"small\":{\"file\":\"BM_E-Mail-Signatur_1070x720px_01-1-440x293.png\",\"width\":440,\"height\":293,\"mime-type\":\"image\\\/png\",\"filesize\":24711},\"semi\":{\"file\":\"BM_E-Mail-Signatur_1070x720px_01-1-580x387.png\",\"width\":580,\"height\":387,\"mime-type\":\"image\\\/png\",\"filesize\":34874},\"mobile\":{\"file\":\"BM_E-Mail-Signatur_1070x720px_01-1-720x480.png\",\"width\":720,\"height\":480,\"mime-type\":\"image\\\/png\",\"filesize\":37202},\"original\":{\"file\":\"BM_E-Mail-Signatur_1070x720px_01-1.png\",\"width\":1080,\"height\":720}},\n\"alt\" : \"\",\n\"path\" : \"\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/\",\n\"video\" : null,\n\"autoplay\" : null,\n\"youtube\" : null,\n\"hls\" : \"\",\n\"hls_autoplay\" : \"\",\n\"youtubelabel\" : \"play\",\n\"brightness\" : 100,\n\"crop\" : null,\n\"background\" : true,\n\"scale\" : 1,\n\"zoom\" : false,\n\"annotations\" : null}\n<\/script>\n\t\t\t\t<div class=\"height-container\" style=\"padding-bottom:54%;  \">\n\t\t\t\t\t<lazy-media v-if=\"sizes\" :inline=\"true\" :alt=\"alt\" :sizes=\"sizes\" :scale=\"scale\" :zoom=\"zoom\" :brightness=\"brightness\" :path=\"path\" :video=\"video\" :autoplay=\"autoplay\" :youtube=\"youtube\" :hls=\"hls\" :hls-autoplay=\"hlsAutoplay\" :crop=\"crop\" :youtubelabel=\"youtubelabel\" :annotations=\"annotations\" :background=\"background\"><\/lazy-media>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\n\n\n\t\t\t\t\n\t\t\t   \t\t\t\t\t\t\t<\/figure>\n\t\t<\/lazy-media-inline>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"teaser-copy\">\n\t\t\t\t<div>\n\t\t\t\t\t<div class=\"teaser-header padding-top-sixth\"><div><h3 class=\"zeplin-teaserHeadline-L\">Berlin comes first<\/h3><h3 class=\"zeplin-teaserHeadline-L font-italic\">Stadtmuseum Berlin becomes Berlin Museum<\/h3><\/div><\/div>\n\t\t\t\t\t<div class=\"zeplin-teaserCopy\"><div class=\"padding-top-minimal\"><p class=\"zeplin-teaserCopy\">Stadtmuseum Berlin becomes Berlin Museum<\/p><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/li>\t\t\t<\/ul>\n\t\t<\/div>\n\t\n\t<\/section>\n\n\n\n<section class=\"block block-teaser  block-teaser-article\">\n\n\t\n\t\t\n\t\t\t<div class=\"container-fluid teaser-no-lane\"  data-parallax-stagger='{\"child\":\"li\",\"mask\":\".row\",\"split\":false,\"in\":{\"opacity\": [0,0],\"delay\":0},\"center\":{\"y\": [60,0],\"opacity\": [0,1],\"delay\":1,\"ease\":\"sine.out\"},\"out\":{\"opacity\": [1,0],\"delay\":0,\"ease\":\"sine.in\"}}'>\n\t\t\t<ul class=\"row\">\n\t\t\t\t\t<li id=\"article_teaser_96532\" class=\"col-xs-12 col-sm-6 teaser-50 teaser-wrapper padding-bottom-sixth teaser-article teaser-type-standard teaser-col-2\">\n\t\t<a href=\"https:\/\/www.berlin.museum\/en\/article\/how-berlin-writes\" class=\"teaser\">\n\t\t\t<div>\n\t\t\t\t<div class=\"teaser-image\">\n\t\t\t\t\t\n\t\t<lazy-media-inline inline-template data-id=\"96521\">\n\t\t\t<figure itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" class=\"lazy-media-inline \" role=\"group\" id=\"media_6a67adf989b9f\" data-md-src=\"https:\/\/www.berlin.museum\/wp-content\/uploads\/2026\/07\/BM_E-Mail-Signatur_1070x720px_03-300x200.png\" data-md-alt=\"\">\n<script type=\"application\/json\" ref=\"data\">\n{\n\"sizes\" : {\"medium\":{\"file\":\"BM_E-Mail-Signatur_1070x720px_03-300x200.png\",\"width\":300,\"height\":200,\"mime-type\":\"image\\\/png\",\"filesize\":9876},\"large\":{\"file\":\"BM_E-Mail-Signatur_1070x720px_03-1024x683.png\",\"width\":1024,\"height\":683,\"mime-type\":\"image\\\/png\",\"filesize\":44977},\"medium_large\":{\"file\":\"BM_E-Mail-Signatur_1070x720px_03-768x512.png\",\"width\":768,\"height\":512,\"mime-type\":\"image\\\/png\",\"filesize\":30892},\"small\":{\"file\":\"BM_E-Mail-Signatur_1070x720px_03-440x293.png\",\"width\":440,\"height\":293,\"mime-type\":\"image\\\/png\",\"filesize\":15364},\"semi\":{\"file\":\"BM_E-Mail-Signatur_1070x720px_03-580x387.png\",\"width\":580,\"height\":387,\"mime-type\":\"image\\\/png\",\"filesize\":21470},\"mobile\":{\"file\":\"BM_E-Mail-Signatur_1070x720px_03-720x480.png\",\"width\":720,\"height\":480,\"mime-type\":\"image\\\/png\",\"filesize\":22041},\"original\":{\"file\":\"BM_E-Mail-Signatur_1070x720px_03.png\",\"width\":1080,\"height\":720}},\n\"alt\" : \"\",\n\"path\" : \"\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/\",\n\"video\" : null,\n\"autoplay\" : null,\n\"youtube\" : null,\n\"hls\" : \"\",\n\"hls_autoplay\" : \"\",\n\"youtubelabel\" : \"play\",\n\"brightness\" : 100,\n\"crop\" : null,\n\"background\" : true,\n\"scale\" : 1,\n\"zoom\" : false,\n\"annotations\" : null}\n<\/script>\n\t\t\t\t<div class=\"height-container\" style=\"padding-bottom:66.666666666667%;  \">\n\t\t\t\t\t<lazy-media v-if=\"sizes\" :inline=\"true\" :alt=\"alt\" :sizes=\"sizes\" :scale=\"scale\" :zoom=\"zoom\" :brightness=\"brightness\" :path=\"path\" :video=\"video\" :autoplay=\"autoplay\" :youtube=\"youtube\" :hls=\"hls\" :hls-autoplay=\"hlsAutoplay\" :crop=\"crop\" :youtubelabel=\"youtubelabel\" :annotations=\"annotations\" :background=\"background\"><\/lazy-media>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\n\n\n\t\t\t\t\n\t\t\t   \t\t\t\t\t\t\t<\/figure>\n\t\t<\/lazy-media-inline>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"teaser-copy\">\n\t\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"teaser-header padding-top-sixth padding-bottom-sixth\"><div><h3 class=\"zeplin-teaserHeadline-L font-light font-italic\">How Berlin Writes<\/h3><h3 class=\"zeplin-teaserHeadline-L font-light font-italic font-italic\">Why one Logo isn\u2019t enough<\/h3><\/div><\/div>\n\t\t\t\t\t\t<div class=\"copy\"><p class=\"zeplin-teaserCopySmall clamp-5 font-light font-italic\">One city, many typefaces \u2013 and why they belong together at the Berlin Museum<\/p><div class=\"padding-top-atom\"><span class=\"zeplin-metadata zeplin-metadata-fine\">Article, 6 min Reading time<\/span><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/a>\n\t<\/li>\n\t\t\t<\/ul>\n\t\t<\/div>\n\t\n\t<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Questions and answers about our new name, our locations and our idea<\/p>\n","protected":false},"featured_media":96519,"template":"","meta":{"_acf_changed":false,"subline":"Questions and Answers","footnotes":""},"ho_author":[],"ho_category":[],"class_list":["post-96523","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.berlin.museum\/en\/wp-json\/wp\/v2\/article\/96523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.berlin.museum\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.berlin.museum\/en\/wp-json\/wp\/v2\/types\/article"}],"version-history":[{"count":11,"href":"https:\/\/www.berlin.museum\/en\/wp-json\/wp\/v2\/article\/96523\/revisions"}],"predecessor-version":[{"id":97936,"href":"https:\/\/www.berlin.museum\/en\/wp-json\/wp\/v2\/article\/96523\/revisions\/97936"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.berlin.museum\/en\/wp-json\/wp\/v2\/media\/96519"}],"wp:attachment":[{"href":"https:\/\/www.berlin.museum\/en\/wp-json\/wp\/v2\/media?parent=96523"}],"wp:term":[{"taxonomy":"ho_author","embeddable":true,"href":"https:\/\/www.berlin.museum\/en\/wp-json\/wp\/v2\/ho_author?post=96523"},{"taxonomy":"ho_category","embeddable":true,"href":"https:\/\/www.berlin.museum\/en\/wp-json\/wp\/v2\/ho_category?post=96523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}